camion-avec-chauffeur.fr
Real analysis for a real client: SEO audit, new site structure and acquisition strategy for a truck-with-driver rental company.
Before / After
Drag the slider to compare the client's current site with my mockup of the new homepage: a 1-minute quote with a private / business choice, key selling points visible straight away and copy optimised for the keyword “location camion avec chauffeur” (truck rental with driver).
BEFOREAFTER
Before: lots of text, a long form (11 fields), no page for businesses.
After: a clear message, a short form (6 fields), a dedicated tab for businesses.
The project
Digital Campus Paris case for a real client, through the agency A DISPO : a truck-with-driver rental company in the Paris region.
The finding: a poorly organised 35-page site, no page for businesses and little visibility on Google. The goal: gain visibility and attract new clients, especially companies.
My role
- Technical SEO audit : 35 URLs and 9 templates analysed, 404 errors, duplicate pages, accessibility
- Market analysis: PESTEL, SWOT, benchmark of 4 competitors and 4 personas
- New site structure and keyword mapping, with a local semantic cocoon (Paris, 92, 93, 94)
- Home page redesign and creation of the Business page
- 3-month acquisition plan: Google Ads, Meta Ads and an e-mailing partnership with estate agencies, for €1,500
- SMART goals and KPI dashboard
Tools
- Screaming Frog, PageSpeed Insights
- Ahrefs (competitor data)
- Google Ads, Meta Ads
- Brevo (e-mailing)
- Canva