Brand content
Space Game Jam 99
Brand content strategy for a Fondation de l'Espace event: big idea, personas and editorial plan.
Project presentation (Canva)canva.link/9guh7f2krom76m5
VIEW THE PRESENTATION 
Project details
The project
Workshop project at Digital Campus Paris for the Fondation de l'Espace (Space Foundation), in partnership with Game in Society.
The challenge: make the Space Game Jam 99 more than a one-off event — a true editorial asset that gives the Foundation lasting visibility. Highlight: the awards ceremony on 7 July 2026 at the Cité des Sciences, during the Assises du NewSpace.
My role
- Big idea: “Gaming as living proof that space is us”, slogan « Play Earth. Think Space. »
- 3 personas: the student creator, the NewSpace decision-maker, the curious general public
- Content plan before and during the event for Instagram and LinkedIn: poster, globe video, testimonials, cross-posts with sponsors, B2B announcements
- Editorial calendar up to the SGJ2 launch in February 2027, KPIs and recommendations
- Final client presentation (11 slides)
Tools
- Canva (presentation and visuals)
- Excel (strategy summary and editorial calendar)
- Instagram and LinkedIn